No matter what the reason for putting your home on the market for sale, you want to get the best selling price for it that you can. Summer is the prime season for selling real estate, but last years’ mortgage debacle and resulting foreclosures along with the credit crunch and tighter lending standards has definitely put a crimp on home sales nationwide and our local markets have been affected too. Properties are selling but at a slower pace than one might expect of the hot summer selling season. So what steps can you employ to maximize your profit? What can you do to make sure your home has the best chance of a quick sale and a top price?

Step 1: Use a local real estate agent. A slower market means there are fewer buyers. To generate the most demand you need to have your property exposed to as many potential buyers as possible. According to the National Association of Realtors 85 percent off all buyers rely on real estate agents when buying a home, and 80 percent say they start looking on the Internet. It is local agents who usually post home listings on the Internet, and they most often seed their listings on multiples sites and pages for maximum exposure. It’s a great strategy to list with a local sales agent who has access to many avenues of real estate marketing and knows the local market intimately.
Step 2:. Know the marketplace. Local agents who report the sales know the details of closed transactions and are in the best position to negotiate. Recorded sales prices don’t always tell the entire story – it’s like reading the flyleaf of book, you get the gist of the story but not all the details that drive you towards the last revealing page. Seller credits for appliances and carrybacks are strategies that can help make a sale, but these concessions are not obvious from a recorded sales price.
Step 3: Read the paperwork. As one of the most litigious states in the nation, California’s sales agreement is a lengthy and complex document spelling out specific terms and conditions. Make sure you read the entire document so you know what you are agreeing to and can modify the details if needed.
Step 4: Know your terms. Every property has its selling price. Rather than boxing yourself into a given price, think of your home as a package of price and terms. For example, in a stagnant or slow market it may be better to pay a "seller contribution" to help buyers off-set closing costs rather than to lower the sale price. For strapped buyers who need cash to close, this is an attractive selling proposition.
Step 5: Reduce deposit requirements. It’s great to have a large deposit to hold the deal, but in a slow market you may have to settle for less.
Step 6: Review the marketing plan. Ask you agent about their marketing plan, and then make sure that it is being followed and updated as necessary to adjust for local market conditions.
Step 7: Make sure photos show your home to its best advantage. Remove clutter, and make sure your home looks appealing from the curb. A few fresh plants and a lush green lawn will give an eye pleasing impact and a lasting impression.
Step 8: Sweeten the deal. Do you really want to move a fountain, or a washer/dryer? In some cases it can help to "reluctantly" part with such items if only a buyer will make an offer
Step 9: Visit open houses. Other open houses in your neighborhood are your competition, know what you are up against, and be prepared to negotiate and strategize as needed.
Step 10: Don’t sweat the small stuff. It's silly to worry about small costs and compromises when your main goal is to sell the home. In today’s rapidly changing market, continued haggling causes delay and with a good inventory of local homes, buyers may just figure it’s in their best interests to move on and find a less stressful deal.
For professional help from an agent with a proven track record of sales success contact Adam Brett at (714) 496-8116 or (800) 977-ADAM or visit
www.RealtorAdam.com